The work is an invitation to reflect ​on how better choices when ​consuming, producing and investing ​can build a sustainable world. A ​book that proposes from its ​construction a model of ​achievement that is as coherent as ​possible with the thought that ​generated it. Written by voices that ​influenced the author's thinking. ​Designed to promote a new ​publisher, a print-on-demand ​model, and the movement of "B" ​companies by reversing 100% of the ​financial result of their sales.